Hall’s Organic Farms grows the freshest and healthiest vegetables and strawberries on 15 acres of land in the Salinas Valley.
Stevie Hall founded Hall’s Organic Farms in 2012 with one crop and a quarter-acre of land south of Salinas. He now grows more than 40 varieties of organic vegetables and fruit on 15 acres of land. His sister Samantha joined the
team in 2020.
Sustainability and the environment are two primary issues for both producers and consumers when it comes to the food we consume today. Organic food offers a more sustainable, long-term solution that is healthy for us and for the planet.
Hall’s Organic Farms was founded in 2012 by Stevie Hall to grow the best organic and sustainably grown vegetables and fruit he could on a small plot of land.
Salinas native Hall started with just a quarter-acre, beginning with a crop of lettuce
,which he says “failed miserably.” But that first crop launched Hall’s Organic Farms. Hall persevered, thanks to the Agricultural and Land-Based Training Association (ALBA), a nonprofit Salinas-based program that trains beginning farmers, and supported that initial effort.
Hall improved his skills, expanded his acreage and increased the types of crops grown on the farm —he now grows 40 different varieties of vegetables and fruit, including six kinds of strawberries, on 15 acres of land. Hall’s Farm strawberries have become his calling card — he grows Albion, Monterey, Sweet Ann, Camarosa, Cabrillo and White Pine, each with their own subtle and delicious distinctions.
His organic produce is now available at nine different farmers’ markets, from the Bay Area to Carmel. He supplies six to seven restaurants on the Monterey Peninsula (now temporarily suspended due to Covid precautions), including Montrio Bistro, Casanova and Tarpy’s Roadhouse. The farm also delivers, often by Stevie personally, dozens of “farm boxes” filled with vegetables, fruit and “add-ons,” such as coffee, eggs and rustic bread.
One of Monterey County’s youngest independent farmers at age 30, Hall knew he wanted to be a farmer as early as his high school days. At Salinas High School, he raised animals in Future Farmers’ of America and the 4-H Club, learning ownership and taking responsibility of animals at a young age. After graduating high school in 2008, Stevie attended Hartnell College, where he took classes in crop production and food safety while working towards a degree in crop production. While at Hartnell, he simultaneously took a part-time position as an intern at the USDA Agricultural Research Service, where he learned the tools and techniques to start his own farm.
Hall then completed a course through local nonprofit Agriculture and Land Based Training which resulted in a business plan, and led to that original quarter acre, thus starting his own farm.
Established in 2001, ALBA works to represent a growing niche of small farmers otherwise dwarfed by the agricultural giants in the area. In addition to training aspiring farmers in organic agriculture production, business planning, and marketing, ALBA goes a step further to ensure the economic and social success of their students.
Hall’s Organic Farms is a prime example of the powerful platform that ALBA has created for beginning farmers. Hall’s own desire for organic produce paired with ALBA’s commitment to ecological land management has given him and many others the tools to manage his farm with both economic viability and sustainability in mind.
His future plans include not only expanding his acreage and crops, but adding animals such as chicken and livestock for grazing. The sky’s the limit for this resourceful and enthusiastic young farmer.
Stevie Hall knew he wanted to be a farmer since he was at Salinas High School, where he was a member of both Future Farmers’ of America and the 4-H Club. After graduating high school in 2008, Stevie attended Hartnell College, where he took classes in crop production and food safety while working towards a degree in crop production.
While at Hartnell, Hall completed a course through local nonprofit Agriculture and Land Based Training (ALBA), which helped him come up with a business plan and a quarter-acre plot of farmland with one crop, resulting in his own farm — Hall’s Organic Farms, in 2012.
He now he grows 40 different varieties of vegetables and fruit, including six kinds of strawberries, on 15 acres of land. His future plans include not only expanding his acreage and crops, but adding animals such as chicken and livestock for grazing.
“I see my farm getting bigger, getting more involved with the community. I would like to set up a CSA (community supported agriculture),” he told the Monterey County Weekly. “Also getting more chefs involved, and having them coming out to our farm and building relationships so they can tell us exactly what they want us to grow for them.”
Samantha Hall grew up in Salinas with a brother who wanted to be a farmer, but
she never really had any thoughts about going into farming herself.
Until 2020, that is. Salinas-born and raised like her brother Stevie, she graduated from Salinas High School in 2011 and worked in restaurants since she was 16 years old.
She took classes in environmental sciences at Monterey Peninsula College before moving on to Cal Poly San Luis Obispo, where she graduated with a degree in environmental management in 2018.
Samantha considered attending grad school, but then the pandemic hit, schools were closed and employment opportunities dried up. Previously, she had helped out at Hall’s Organic Farms, but was now being asked to do much more, including coordinating delivery orders, figure out the logistics of farmers’ markets, supplying restaurants with organic produce, online ordering and customer service.
Samantha’s knowledge of environmental science has been a huge contribution to Hall’s Farm. “I understand the science behind organics,” Samantha is also a big proponent of Community Supported Agriculture (CSA), a popular way for consumers to buy local, seasonal food directly from a farmer.